Jim and Nicole Worth are creative geniuses. The co-founders of Formcode Design Group, a custom design firm specializing in creative web solutions, this husband and wife team are the creative curators for both The Collaborative Group and Challenge Detroit, and have been since the inception of both organizations. We’re excited to share our interview with them.
Question: Please tell us about your background.
Answer: We are a husband wife team who have owned and operated Formcode Design Group for 12 years. A collaboration that started just after graduating from College for Creative Studies, our joint passion for design and interactive development is what lead to the creation of a business that prides itself on strong creative expression. We have had the pleasure of working with a variety of clients in the metropolitan Detroit area and across the country.
Nicole is also the owner and designer of the children’s t-shirt brand, Little Trendstar. Her toddler t-shirts are favored, and have been worn by, the children of Gwen Stefani, Tori Spelling, and Jennifer Garner, as well as many other celebrity tots.
Q: What attracted you to join The Collaborative Group?
A: We were lucky enough to be part of the Collaborative Group since its inception. From the first meeting, we were inspired by the idea of a varied group of entrepreneurial thinkers coming together for a common cause.
As the Collaborative Group formed and grew, we continued to enjoy being engaged with forward thinkers and strong-minded business leaders passionate about sharing their knowledge and forthright about helping their community.
Q: How do you contribute to the entrepreneurial community in the Detroit area? What motivated you to have your own company?
A: Formcode is a company based on helping businesses, and the entrepreneurial community, through creative and visual representation. We offer established businesses and startup entrepreneurs alike an impactful and professional way of visually representing their message to their audience by way of web sites, identity and various brand development. Our design group works with all levels of business and we pride ourselves on making sure that each business gets the right solution that will help take their visual message to the next level.
We were motivated to start Formcode because of our passion for great design and our belief in having strong, creative voices heard. We both felt we could offer more as an owner giving us the ability to work directly with business owners and encourage them to think outside the box when it comes to their visual voice. We are strong believers that in this new digital world, an important key to making a business stand out from the rest is to have a visual presence that is unique and custom to the business it is representing.
Q: What excites you about The Collaborative Group’s initiative, Challenge Detroit, and how are you involved?
A: Having lived, worked and studied in Detroit, we have a personal connection with Detroit. We are thrilled to be a part of something that is working towards the sustained growth and rebirth of the city. When asked to be involved with this movement, we were more than happy to donate our time to create and develop the visual face of the Challenge Detroit website. From the beginning concepts, to the finished product, the creation and continued development of the website has allowed us to feel like an important part of the movement. We continue to enjoy helping Challenge Detroit’s voice be heard and bring its messages to the digital forefront.